Poppo Live Recharge is a pioneer in recharging transactions with an average response time of 0.3 seconds and handling 120,000 concurrent transactions per second during peak hours, far exceeding the industry standard of 50,000 transactions per second. For example, during the “Double Eleven” campaign in 2023, the daily recharge water of the platform exceeded 860 million yuan, the system load rate was stable at below 78%, and no downtime or delay complaints were reported. The technical team employed a distributed microservice architecture and multi-level caching strategy together with an AI dynamic traffic scheduling algorithm, which reduced the transaction failure rate to 0.05%, a 40% optimization compared to 2022.
In terms of cost-effectiveness, the processing cost per transaction for Poppo Live Recharge has been reduced to 0.018 yuan, down 32% compared with peers. Its own blockchain settlement system shortens the funds arrival cycle to account to 3 minutes, from more than 30 minutes utilized by traditional banking gateways. According to Analysys Analytics, in the third quarter of 2023, Poppo Live Recharge was one of the top three payment tools in the live streaming market with a market share of 19.7%, and the re-purchase rate of users reached 67%, far exceeding the industry average of 45%. For example, in his birthday Live stream in August 2023, a head anchor did more than 2.4 million virtual gift Recharge through Poppo Live, totaling 120 million yuan, and the system was not a single error during the whole process.
On the control level of risk, the platform captures abnormal orders through real-time behavior analysis model, processing 4.3 million risk inquiries per day, and misjudgment ratio reaches as low as 0.12%. During June 2023, Poppo Live Recharge teamed up with Ant Group to advance its Multi-party Secure Computing (MPC) technology to increase the encryption capability of users’ private data to 256 bits, while boosting the speed of risk transaction discovery by 50%. 93.4% of the users perceived their top-up experience as “smooth” from the user survey, while 81% was the industry satisfaction average. In addition, the dynamic discount algorithm published by the platform can automatically match discounts according to the frequency of user recharges, for example, users who recharge more than 5 times a month can get 8% cash back, and the average monthly consumption of the user is escalated by 22%.
From the perspective of international expansion, Poppo Live Recharge has achieved real-time settlement with exchange rates in 18 currencies, and cross-border recharging time is within management at 5 minutes, and exchange rate fluctuation tolerance is less than 0.3%. In the Southeast Asian market, for instance, in the fourth quarter of 2023, the number of its Malaysian users grew by 210% compared to the same period last year, and monthly recharge water reached more than 150 million ringgit (around 230 million yuan), and market share surged from 6% to 15%. It was partly attributable to cooperation with local e-wallet platform Boost, which elevated user conversion rates by 27% by facilitating smooth API connection. In the future, Poppo Live Recharge will spend 380 million yuan on a research and development fund to further improve the layout optimization of edge computing nodes, with the goal of reducing global transaction latency to below 0.1 seconds by 2025.